Coco Holtz is a Creative Director based in Los Angeles, building brands across beauty, wellness, and CPG.

Close-up of a smiling model's face and eye, a drop of serum catching light near her cheekbone, bleached buzz cut visible.

Lather Campaign Photography

Lather shampoo and conditioner bottles nestled in a bed of greenery and dried florals.

Lather Landscapes Collection

Black-and-white portrait of a model with curly hair holding a tube of Lather Daily Defense Mineral SPF 50 against her arm.

Lather SPF Launch

Lather holiday gift set styled with dried florals, a silver ornament, and a sprig of greenery on a glass shelf.

Lather Holiday

Close-up of the Gothic Gin bottle's gold gothic-arch label.

Gothic Gin

A guest in an elaborate peach tulle costume and feathered headpiece at the Mack Sennett Grammy afterparty.

Mack Sennett Grammy Afterparty

Lather hotel amenity moisturizer and hand wash bottles beside a stacked soap bar and boxed face soap.

Lather Hotel Packaging

Interior of the Lather Pasadena store, with product niches carved into a wood display wall above a ribbed checkout counter.

Lather Pasadena Store Design

Lather Honey Moisture Mask with Propolis Extract resting in a silver coupe bowl of almonds, honey dripping down the jar.

Lather Superfood Skin Bar

Grid of eight I.AM+ Omega glyph mark variations in white on black.

I.AM+

Logo Design

G-Technology ArmorLock encrypted SSD ad reading 'We overthought security. So you don't have to.'

G-Technology ArmorLock Campaign