About
Creative Director based in Los Angeles.
Coco Holtz is an award-winning designer and Creative Director based in Los Angeles with over 20 years of experience building brands across beauty, wellness, and CPG. She currently leads creative at LATHER, where she oversees brand, packaging, digital, and retail experiences—shaping how the company looks, feels, and connects with its audience.
Her work sits at the intersection of design, culture, and commerce. She believes the strongest brands are built through thoughtful systems, compelling storytelling, and a deep understanding of people. From visual identities and campaigns to packaging and physical environments, her work transforms everyday products into memorable brand experiences.
Originally from Santa Monica, Coco studied Design | Media Arts at UCLA before spending much of her career in Munich and Berlin. She returned to Los Angeles in 2018, where she continues to create work that blends strategic thinking with refined design.
Outside of her work at LATHER, Coco runs Haus of Holtz, an independent studio developing design-led projects and brands, including TiglerArt.com, a contemporary fine art print platform. Her work across writing, branding, and AI-assisted creative tools explores new ways design, storytelling, and culture intersect.
Contact: holtz.coco@gmail.com