G-Technology ArmorLock Campaign

"The New Normal" — the launch campaign for G-Technology's ArmorLock encrypted NVMe SSD.

Advertising campaign design and layout for the G-Technology ArmorLock launch, built around pairs of macro product photography and lifestyle imagery under the line "The New Normal." Served as Senior Art Director for ELA Advertising, working under ECD Carlos Musquez and CD Ian Ashenbremer, with photography by Bobby Vu.

  • Art Direction
  • Advertising Campaign
  • Design & Layout
ArmorLock ad spread pairing a macro shot of the drive's ridged, amber-lit casing with a warm, smoky film-production still of a crew gathered around a camera rig, both under the headline 'Not just the new security standard. The new normal.'
ArmorLock ad spread pairing a macro shot of the drive's ridged, amber-lit casing with a dim recording-studio still of an engineer at a mixing console, both under the headline 'Not just the new security standard. The new normal,' with the ArmorLock product shot and G-Technology logo below.