Lather Campaign Photography

Concept and Creative Direction for Brand Campaign Photography

A survey of brand campaign photography and art direction for LATHER, spanning product, texture, ingredient, and lifestyle imagery across the brand's skincare and haircare lines.

  • Creative Direction
  • Art Direction
  • Styling
Close-up beauty portrait of a model with a bleached buzz cut and dewy skin, hand resting on her shoulder, softly lit against a warm grey backdrop.
Extreme close-up of a model's eye and cheek, a drop of serum on freckled skin beneath the eye, a finger touching her jaw.
A model holds a tube of Lather cactus flower & aloe gentle face scrub beside her cheek, a swipe of the scrub applied to her skin.
Close-up of a model's face turned upward, laughing, with freckles and glossy skin visible under warm light.
Close-up of a model's shoulder and collarbone with a swipe of white lotion being applied down her arm.
Two models face to face in extreme close-up, eyes and lips nearly touching, showing contrasting skin tones and freckles.
Lather mountain fir & elderflower shampoo and forest cedar & acai conditioner bottles standing together against a dark gradient background.
Close-up of Lather shampoo and conditioner bottles in teal and sage, angled together against a grey background.
A teal bottle of Lather mountain fir & elderflower shampoo beside a tube of avocado mint hair repair and a tub of avocado mint foaming scalp scrub.
A tube of Lather mountain fir & elderflower shampoo poured onto its avocado mint hair repair tube, pale green product dripping down.
An upside-down bottle of Lather mega moisture magnet hyaluronic serum balanced atop an inverted tube of bamboo lemongrass foaming face scrub.
Three stacked Lather jars — honey moisture mask, white clay pore cleansing mask, and glycolic acid brightening mask — on a bright orange background.
Lather body wash and moisturizer bottles nestled amid pink and cream dried flowers and thistle.
Lather shampoo and conditioner bottles nestled in blue thistle and white florals with dark greenery.
A bottle of Lather coastal coconut & sea moss moisturizer laid amid a dark, moody arrangement of pink and cream chrysanthemums and greenery.
A bottle of Lather forest cedar & acai conditioner nestled in a dark bed of ferns, thistle, and white florals.
Lather lip conditioning balm tubes and a serum bottle arranged around a champagne coupe atop a frosted tiered cake.
A rollerball bottle of Lather nail & cuticle renewal oil leaning against a slice of frosted layer cake on a white plate.
A tube of Lather lip conditioning balm balanced on a fork holding a bite of frosted layer cake.
A bottle of Lather vitamin C peptide renewal serum resting in a coupe glass of champagne, warm golden light.
Black-and-white portrait of a model with windblown curly hair, eyes closed, mountains visible in the background.
Overhead view of a dense bed of orange and white daisy-like flowers.
Black-and-white profile portrait of a man with eyes closed, sunlight and shadow cutting across his face.
Profile portrait of a model with wet, slicked-back hair against tropical greenery, hand resting on her shoulder.
Rear view of a model's wet, highlighted waves being combed through with a wooden comb, tropical foliage behind.
A model shampoos her hair outdoors, foam cascading down her back and hair, arms raised overhead.
Close-up of hands massaging foaming shampoo into wet, wavy hair from above.
Macro close-up of a swirled pale green cream texture, its ridges catching soft light.
A wet flat lay of white Lather hair products — avocado mint scalp scrub, bamboo lemongrass crème rinse, Hinoki ginger renewal oil, and bamboo leaf shampoo — beaded with water droplets.
Flat lay of miniature Lather travel bottles arranged over a collage of black-and-white and sky photographs.
A flat lay of Lather radiant recovery sheet mask, quiet night relaxing balm, and lip conditioning balm scattered across a black-and-white portrait and striped tile background.
A bottle of Lather cooling leg lotion balanced on a glass shelf as water streams and splashes around it.
Two bottles of Lather bamboo lemongrass foaming body scrub stacked as water pours down between them.
Two glass bottles of Lather mega moisture magnet hyaluronic serum tipped on a wet glass shelf beneath falling water droplets.
Two amber Lather pump bottles with clear liquid splashing and pooling between them.
Six tubes of Lather cactus flower & aloe face scrub arranged on two wet glass shelves as water rains down.
A row of Lather products — mega moisture magnet serum, cucumber & ginseng facial mist, cactus flower & aloe scrub, and a moisture mask — lined up on a glass shelf.
An open jar of Lather almond shave crème resting on a glass shelf, its lid tilted to reveal the whipped texture inside.
Extreme close-up of a white Lather tube squeezed to dispense a dollop of cream, shot head-on against a grey background.
Extreme macro close-up of a gritty white exfoliating scrub texture.
Macro shot of a white tube corner with a gold, glitter-flecked exfoliating scrub spilling from its opening.
A tube of Lather ultra light face lotion lying on a rippled, wet white surface.
Macro close-up of a pale, glittery gel-cream texture with fine flecks throughout.
Three swatches of Lather cream textures — glossy white, matte off-white, and glossy white — smeared side by side.
A pair of bare legs kicked up against a blue sky and hillside, a streak of sunscreen visible on one knee.
Black-and-white close-up of a man's shoulder and chest with a swipe of cream being rubbed in, outdoors.
A model outdoors holds a white sheet mask half-covering her face amid green foliage, one eye and freckled cheek visible.
Lather chia seed & passion fruit facial oil and daily defense mineral SPF 50 box leaning together on a terracotta ledge.
A model rinses her wet hair outdoors under an overhead shower head, sunlight streaming down, tropical wood backdrop.
A bottle of Lather lavender lime moisturizer nestled in a bundle of fresh lavender and rosemary sprigs.
A sprig of fresh mint threaded through a metal hair comb against a plain background.
Portrait of a silver-haired older woman smiling and holding a jade gua sha stone to her cheek.
A model with curly dark hair holds a tube of Lather daily defense mineral SPF 50 against her arm, looking over her shoulder.
A model applies Lather daily defense mineral SPF 50 to her thigh, a swipe of white sunscreen visible beside the inverted tube.
A model holds a tube of Lather daily defense mineral SPF 50 against her shoulder, curly dark hair and sunlit skin.
Close-up of a hand pressing a tube of Lather daily defense mineral SPF 50 against a sunlit shoulder.
Extreme close-up of a model's glossy lips and nose in bright sunlight.
A model glances over her bare shoulder with a swipe of white sunscreen applied, dark curly hair falling around her face.
Close-up of a model's face tilted upward in sunlight, hand resting against her cheek, eyes gazing up.
Profile close-up of a model's face in soft light, lips slightly parted, eyes closed.
Two models' faces side by side in extreme close-up — one showing a freckled eye and brow, the other a nose and glossy open lips.
A tube of Lather daily defense mineral SPF 50 standing beside a large spiral seashell on a blue background.
Close-up of a tube of Lather daily defense mineral SPF 50 with sunscreen cream smeared across its cap and sides.
A tube of Lather daily defense mineral SPF 50 lying flat on a sandy beach background.
Close-up of a tube of Lather daily defense mineral SPF 50 with a swirl of sunscreen cream at its base, set against a pale blue background.
A row of pale seashells of varying shapes arranged in a vertical line against a warm neutral background.