Lather — Landscapes Collection

A sustainable line of daily essentials, packaged in bottles made with 100% ocean-bound plastic.

A collection-spanning launch built around the belief that beauty routines can hold the power to affect change, brought to life across email, digital ads, print collateral, in-store signage, and store windows. Anchored by the campaign lines "Every Bottle Holds the Power to Affect Change" and "Revolutionizing the Basics," the campaign positions LATHER as a nature-forward brand that refuses to separate high-performance formulas from environmental responsibility. It ran simultaneously across LATHER's owned digital channels and all retail locations.

  • Packaging
  • Campaign
  • Creative Direction
The Landscapes Collection bottles — shampoo, conditioner, body wash, and moisturizer — arranged along a piece of weathered driftwood against a warm neutral backdrop.

In-Store

A featured moment

The retail floor featured a dedicated Landscapes Collection display — a curated section bringing all four products together under the collection's landscape identity. Signage, shelf displays, and testers were organized around the Ocean Bound Plastic story, giving the collection a clear feature moment within the store environment.

The sustainability credentials were carried at the display level through counter cards and shelf signage, so the mission lived alongside the product benefits — present and legible without requiring a customer to seek it out.

LATHER storefront with a store window decal introducing the Landscapes Collection — the shampoo, conditioner, body wash, and moisturizer bottles over a teal gradient, reading 'Every bottle holds the power to affect change' and 'Explore Your Nature.'
Split campaign image: a close-up of a wet chest and collarbone under the headline 'Revolutionizing the Basics, Daily essentials now packaged in 100% Ocean-Bound Plastic,' above a Desert Aloe & Agave body wash bottle foaming in golden water.
A dark ocean-wave surface with the 'Bottles made with 100% ocean bound plastic' seal, above the line 'Made with 100% recycled Ocean Bound Plastic, every bottle in the Landscapes Collection holds the power to affect change.'
Lather body wash and moisturizer bottles nestled amid pink and cream dried flowers and thistle.
Lather shampoo and conditioner bottles nestled in blue thistle and white florals with dark greenery.
A bottle of Lather coastal coconut & sea moss moisturizer laid amid a dark, moody arrangement of pink and cream chrysanthemums and greenery.
A bottle of Lather forest cedar & acai conditioner nestled in a dark bed of ferns, thistle, and white florals.
Landscapes Collection out-of-home posters wheat-pasted along a city street hoarding, alternating 'Revolutionizing the Basics' product ads with the ocean-bound-plastic wave seal, beneath an ornate brick building facade.

Social

A landscape-inspired world

Digital executions extended the landscape-inspired world of the collection, reinforcing the ingredient and sustainability storytelling: visually immersive, benefit-forward, and shoppable.

Four phone-screen Instagram Story mockups: 'Every bottle holds the power to affect change' with the four Landscapes bottles; a macro shampoo-lather bubble texture with the ocean-bound-plastic seal; a hand holding the conditioner bottle outdoors; and 'Revolutionizing the Basics' over a body wash bottle foaming in water.

Email Series

A story for every terrain

Collection-led emails deployed across the launch window, each building the story of a different terrain and the product it inspired — Desert Aloe & Agave Body Wash, Coastal Coconut & Sea Moss Moisturizer, Mountain Fir & Elderflower Shampoo, and Forest Cedar & Acai Conditioner. The tone balanced wonder with intention.

Four phone-screen email mockups for the Landscapes Hair and Body Bundles: 'Complete Your Routine' with the shampoo and conditioner duo, a 'Why We Love It' ingredient callout, and matching layouts for the Desert Aloe & Agave body wash and moisturizer duo.