Lather Holiday

Return to Ritual: LATHER's 2025 holiday gift campaign, rooted in the restorative power of nature.

A season-long gift campaign brought to life across a printed gift guide, digital ads, in-store signage, store windows, and email. Anchored by the campaign lines "Return to Ritual" and "Seasonal gifts, rooted in nature," the campaign positioned LATHER as the destination for nature-forward holiday gifting — organized around five ritual categories, Forest, Luxurious, Travel, Soothing, and Hand — and ran simultaneously across all three retail locations (Old Town Pasadena, Long Beach, and Phoenix) and LATHER's owned digital channels.

  • Creative Direction
  • Packaging Design
LATHER storefront window display for the 'Return to Ritual' holiday campaign — five vertical panels alternating the wordmark, a lit Hinoki Cypress & Fir candle, a tower of ribbon-bound gift boxes, and a Pear & Lavender Hand Care Duo.
A lit LATHER Hinoki Cypress & Fir candle resting on bark and moss, flanked by cypress branches and green ornaments against a dark grey background.
Overhead view of a black Hinoki Cypress & Fir candle with a gold lid resting in a bed of cypress branches.
Overhead view of a pale soap bar resting on a piece of bark amid dense cypress branches.
LATHER's Pear & Lavender hand lotion and hand wash bottles arranged with the boxed Hand Care Duo, a cypress branch, a dried flower, and green ornaments against a near-black background.
LATHER's On-The-Go Hydration Duo box, lip conditioning balm, and renewal oil styled with a silver ornament, a small rock, and dried scabiosa flower stems.
The LATHER In Good Hands gift box, hand therapy cream, and nail and cuticle renewal oil arranged on a piece of bark with fresh green foliage and ornaments.
LATHER Mini Spa gift box and hand therapy cream on the lower shelf, with cucumber & ginseng facial mist, lavender & eucalyptus foot crème, and a radiant recovery sheet mask on the shelf above, styled with greenery and a green ornament.
The LATHER Ultimate Spa gift box shown with its contents — a monogrammed LATHER towel, lavender lime moisturizer, eucalyptus foaming foot scrub, hand therapy cream, and a radiant recovery sheet mask — styled with silver ornaments and greenery.
LATHER Bamboo Lemongrass foaming body scrub, body wash, moisturizer, and boxed 3-Step Set arranged on two glass shelves with a eucalyptus sprig, a green ornament, and a sprig in a glass of water.
LATHER Cranberry Orange gift sets — a soap set, hand wash and lotion duo, hand care duo box, and the red-and-white Cranberry Dream box — arranged across three glass shelves with cranberry sprigs and a silver ornament.
A tower of LATHER holiday gift boxes — including the Cranberry Orange Hand Care Duo, In Good Hands, Mini Spa, and On-The-Go Hydration Duo — bound with green ribbon and surrounded by silver ornaments.

Limited Edition

Cranberry Collection

This collection is part of the holiday lineup, but launches in October — in time for host gifting for Thanksgiving.

LATHER Cranberry Orange hand wash and hand lotion bottles nestled among sliced oranges and scattered fresh cranberries.
Two speckled LATHER soap bars stacked and balanced on top of a whole orange, with loose cranberries scattered at its base.

Preview

Teasers

Underexposed, silhouette-led previews shared ahead of the full campaign reveal — a moodier first look at the collection before it stepped into the light.

A darkly underexposed teaser shot of the Cranberry Orange shelf display — the soap set, hand wash and lotion duo, hand care duo box, and Cranberry Dream box rendered as near-silhouettes.
A dried dandelion-like flower and a curl of dark ribbon silhouetted against a glass of water on a reflective surface.