Lather Superfood Skin Bar

A month-long, culinary-inspired campaign through nature's most powerful skin-nourishing ingredients.

A month-long, culinary-inspired journey through nature's most powerful skin-nourishing ingredients, brought to life across email, digital ads, print collateral, in-store signage, and store windows. Anchored by the campaign lines "Feed Your Skin with Nature's Superfoods" and "Feed Your Skin Well," the campaign positions LATHER as a nature-forward authority on skin and hair wellness. It ran simultaneously across LATHER's owned digital channels and all three retail locations.

  • Creative Direction
  • Campaign Design
  • Creative Strategy
A leather binder styled as a tasting menu: a plastic-sleeved photo of the Honey Moisture Mask with Propolis Extract on the left page, and a title page reading 'Superfood Skin Bar, Feed Your Skin Well, modern apothecary' on the right.
Lather Honey Moisture Mask with Propolis Extract resting in a silver coupe bowl of almonds, honey dripping down the jar and pooling below.
Lather Sweet Almond Face Moisturizer standing in a glass bowl filled with whole almonds.
Lather Chia Seed & Passion Fruit Facial Oil resting against a halved passion fruit on a bed of chia seeds in a silver coupe glass.
Lather Chia Seed & Passion Fruit Cleansing Oil bottle beside a whole passion fruit, both resting on pewter stands.
Lather Chia Seed & Passion Fruit Cleansing Oil with passion fruit pulp draped over its cap, set on a bed of chia seeds in a coupe glass.
Lather Chia Seed & Passion Fruit Cleansing Oil lying on its side beside a halved passion fruit, chia seeds scattered across the surface.
Overhead view of Lather Cucumber Milk Facial Cleanser wrapped in cucumber slices, resting on a milk-glazed metal tray.
Lather Cucumber & Ginseng Facial Mist nestled between three whole cucumbers, tied together with orange raffia.
Close-up of the Lather Cucumber & Ginseng bottle wrapped in a spiral of cucumber peel.
A bottle of Lather cucumber & ginseng facial mist scattered with fresh cucumber slices.
A halved kaffir lime held upright between the tines of black metal tongs.
A green marbled Lather soap bar accented with a lime wedge, a rosemary sprig, and a lavender sprig.
Lather Lavender Lime Moisturizer and Body Wash bottles surrounded by fresh limes, rosemary, and lavender sprigs on a metal pedestal dish.
Lather Avocado Mint Foaming Scalp Scrub resting atop stacked metal cups with a fresh mint sprig, on a round metal tray.
A sprig of fresh mint threaded through the teeth of a grey metal comb against a plain background.
A bottle of Lather lavender lime moisturizer nestled in a bundle of fresh lavender and rosemary sprigs.

In-Store

A tasting menu

The retail floor was transformed into a Superfood Skin Bar "tasting menu" — each ingredient given its own dedicated section or feature moment. Signage, shelf displays, and testers were organized around the monthly hero ingredient, creating a discovery-driven shopping experience that mirrored the email cadence.

Customers who had seen the campaign in their inbox could walk into the store and immediately find what they came for — or discover something new through the ingredient lens.

LATHER storefront with a store window decal reading 'Feed your skin well. The Superfood Skin Bar. Modern apothecary,' featuring the Honey Moisture Mask in a coupe of almonds.

Social

A visually rich world

Digital executions extended the spa-menu concept, reinforcing the ingredient storytelling from email while functioning as standalone pieces: visually rich, benefit-forward, and shoppable.

Eight phone-screen Instagram Story mockups: four ingredient-spotlight cards for Honey, Cucumber, Lavender, and Chia Seed & Passionfruit with descriptive copy, paired with four matching macro ingredient close-ups.

Email Series

Each week

Six ingredient-led emails delivered over the course of the month, each spotlighting a hero superfood — Honey, Avocado & Mint, Chia Seed & Passion Fruit, Bamboo, Lavender, and Cucumber. Each email followed a consistent editorial format: ingredient benefit callouts, sensory-led body copy, and curated product pairings in the footer. The tone balanced education with indulgence.